When S*%#! gets real.

Your Brand has the upper hand during a crisis. Here’s how to keep focus on your most important asset, even when everything else is playing against you.

1. YOU NEED TO TAKE CONTROL.

2. CREATE SYNERGIES.

3. IT’S TIME TO THINK SMALL.

4. THE REWARD IS MORE POWERFUL.

“The Brand is the amusement park. The product is the souvenir.”

5. YOU MIGHT NEED TO RETHINK YOUR WHAT.

As you can see, the list puts the great idea behind your Brand in the center of your strategy during a crisis.

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