When S*%#! gets real.

Your Brand has the upper hand during a crisis. Here’s how to keep focus on your most important asset, even when everything else is playing against you.

1. YOU NEED TO TAKE CONTROL.

The noteworthy words on handling the unthinkable were said by Captain Sully before landing an airplane on the Hudson river, after losing both engines due to a bird strike: “My aircraft”.

2. CREATE SYNERGIES.

Finding partners willing to collaborate with your business, dividing tasks, costs and risks, is also something to consider. Perhaps you don’t have the means, or the knowledge to reach a particular goal. Perhaps there are companies or professionals out there who can help you get more awareness, or directly more sells. So, why not join forces?

3. IT’S TIME TO THINK SMALL.

Think of small and cheaper experiences to help your Brand shine when a client is with you. It’s about specific moments during a customer journey that could use a little extra detail.

4. THE REWARD IS MORE POWERFUL.

In order to remind clients you exist, and perhaps reach new ones, you can also bring a little twist, talking about what kind of memory your Brand wants to deliver. In order to grasp what kind of memory, a small exercise can be very handy. The product or service you’re offering, put them aside for a minute. You are already noticing that companies are starting with promotions, and product information. In order to be different, you need to go deeper than a product or service offer.

5. YOU MIGHT NEED TO RETHINK YOUR WHAT.

Hard times come and go. But your Purpose, even if you can’t explain what it is, will always remain. Do you remember IBM? In the beginning their product were calculating machines. Their Purpose to exist never changed, the will to change the world, making life easier through technology. But their products, their WHAT, has suffered major changes, right?

As you can see, the list puts the great idea behind your Brand in the center of your strategy during a crisis.

Your Brand can be the bridge to help you surpass troubled waters. If you need help with your Purpose, ideas on rethinking your WHAT, or any one of those items above, I can help. Perhaps we can work on a partnership. :)

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