Why Does Purpose Matter?

To give in to the concept of Purpose in your business is the most relevant and brave thing you can do for your company, especially during times like these.

“People’s sole purpose when opening a business is to make money.”

I’ll start with this: Under those rational beliefs, lies misunderstanding of what Purpose is.

The most legitimate question is: Are you going to let it flow into your business, or are you going to block it?

You have to understand that every single business idea carries, deep in itself, the ideals of its creator.

The Social Network — Columbia Pictures

What ignites Purpose are ideals seeking to become real.

Purpose is the energy that connects you to what’s missing in the world.

“Where your talents and the world’s needs cross, there lies your Purpose.” — Aristotle.

You may think that a business idea in your head came to you because you analyzed the market and saw an opportunity. Wrong. Think again.


Because it gives life to ideals that illuminate the path of branded ideas. Purpose in business spreads this effect, for people who share the same dreams as the Brand are also touched by it.

As far as we can tell, the sole purpose of human existence is to turn on a light in the darkness of mere existence. — Carl Jung.



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