Read this before giving up on your Strategy.

We all have been through moments of uncertainty, or moments when we doubt our decisions as business managers. But here’s what I would do when facing those feelings.

There’s always a price to be a risk taker, to bring bold ideas to the game. As we know, some of them might work, some of them won’t. In all cases of success though, the ideas that actually worked have one single thing in common: Resilience.

Whoever thought about that strategy, waited long enough to see it flourish.

How did they know that waiting would pay off? — that’s the inevitable question. The answer to that lies on a few factors, that if you work around them correctly, it will also give you a safety ground to make decisions on when to push, or when to quit.

FIRST OF ALL, WHY ARE YOU DOING THIS ANYWAY?

I always like to touch the Purpose topic. You have to know that in order to succeed. Your business needs a Purpose that goes beyond your product or service. The notion that you’re feeling people’s specific needs with unique talents of your business (your Brand), it’s what will guide your strategy decisions.

SECOND, MAKE SURE YOUR MESSAGE IS CLEAR AND FLOWING WELL.

Alright, so you have a Purpose. Maybe you don’t know how to verbalize it, but there is a distinguished feeling inside you, pushing you forward, making sure you wake up everyday, injecting you the right energy.

THIRD, HOW ARE YOUR COMPETITORS DOING?

Is everyone struggling, no matter the strategy? That’s a clear sign your strategy might not be the thing who’s wrong here. This is good in one hand, because your strategy depends if you can keep on pushing - even if it’s with less intensity and financial means. Times of crises are cruel to everyone. Having a Purpose helps you keep optimist, and focus on the things to help you surpass the period, hopefully. It’s a matter of endurance.

FINALLY, CONSIDER THE BELL CURVE.

Simon Sinek is right when he says that the world is a bell curve. From how many people liked the Avengers movie, to how can you evaluate the performance of a team. The results of analysis can be placed in a bell curve. This system can be also applied to your business strategy.

The Bell Curve.

YOU FOCUS NARROW.

Remember this. If you focus narrow, you will catch wide. This means you must focus on that 16%. The majority will not consider you before those Early Adopters test and approve you.

So what do you need to do to reach a majority and prove your strategy right? You have to wait.

Resilience. Is to be resistant. If you believe in your Brand, and that your Strategy has what it takes to connect to audiences, than do as the chickens do with their eggs. You sit on it. Let it play out. You might discover to be sitting on a golden egg.

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