Brands can have a positive effect on our Christmas spirit during the pandemic. Here’s why. History tells that gifts are a vehicle of allegiance, a bridge for connection by being a symbol of affection and care. But the facts in our history may never eclipse a fantastic story created by…

Ceder ao conceito de Propósito no seu negócio é a coisa mais relevante e corajosa que você pode fazer pela sua empresa, especialmente em momentos como esse. — “O único propósito das pessoas ao abrir um negócio é ganhar dinheiro”. Quantas vezes ouvi pessoas de negócios dizerem essas palavras? Incontáveis. Há quem duvide sobre a importância do Propósito. Não podemos culpá-los por pensar que o dinheiro está por trás de tudo, porque em muitos casos, a verdadeira razão de…

To give in to the concept of Purpose in your business is the most relevant and brave thing you can do for your company, especially during times like these. — “People’s sole purpose when opening a business is to make money.” How many times have I heard business people say those words? Countless. There are people who believe that, when it comes to opening a business, it’s all about the money. The truth is, we can’t blame the incredulous, because…

We all have been through moments of uncertainty, or moments when we doubt our decisions as business managers. But here’s what I would do when facing those feelings. — Whenever feelings of doubt of insecurity blossom in your mind when thinking about the strategy of your business, I’d take a moment to breathe. Those feelings are quite normal, and you might be right about them. Your gut might be pressing an inside alarm button. …

Your Brand has the upper hand during a crisis. Here’s how to keep focus on your most important asset, even when everything else is playing against you. — Times are not easy. As the world faces a viral enemy, the global economy already feels the inevitable aftermath of the pandemic. In order to recover and go back to the previous status quo in which the world was living in before, is going to costs us a few years.

Understanding the concept and potential of this powerful business tool and how it relates to other business efforts, such as Marketing. — Let’s first think about the concept of a BRAND, which talks about something that has a distinct and unique property, when compared to other somethings. For example, when going to the supermarket, you will buy a particular Brand of butter, instead of another. These choices are made several times a…

Some of our favorite Brands stayed close to us during the pandemic lock down. Others were put on quarantine mode. What are the key elements which define what we select to be part of our lives, specially during hard times? 1. The temporary distance. Of course, being in our house as a measure of…

At some point quarantine will be over. With this, a new Age will begin, specially for Brands. And it’s all about what’s essential. — Staying home to save the world will be definitely qualified as a curious moment in the History of mankind, to say the least. Despite the obvious intention on flattening the curve of contamination, the greatest concern also involves the economic outcomes as the inevitable aftermath. …

What could come out during this period of isolation. — I love the word “insight”, specially now. Modern times have been telling us to believe that insights are something rare, unique, and worthy of tons of money. “Only very creative people might be capable of such inspiring and singular ideas that change the game.” - is what people usually say…