How can a regular brand become a loved one?My daughter is learning an impressive amount of new words by the minute. Most recently, she learned how to say “butterfly” in French…Sep 10, 2023Sep 10, 2023
A-B-C-D-E-F-G. The 7 Criteria for Brand Naming.Defining a brand name is no simple task. Something that requires a lot of planning and creativity. I can say that it is one of the most…Oct 8, 2022Oct 8, 2022
Choosing a Brand Name. Is it the same as naming a baby?A baby’s name. How do we choose it? Parents don’t always agree. It seems that there is no scientific explanation.Sep 19, 2022Sep 19, 2022
Do your homework before hitting the playground.I was the keynote speaker during a client’s event, in charge of presenting the brand’s new positioning to the whole company. As soon as I…Sep 11, 2022Sep 11, 2022
What is good positioning made of?When I was a child I used to watch every afternoon a kid’s Tv show in a Brazilian cultural channel. That show had several of my favorite…Aug 30, 2022Aug 30, 2022
Read this before giving up on your Strategy.We all have been through moments of uncertainty, or moments when we doubt our decisions as business managers. But here’s what I would do…Jul 27, 2020Jul 27, 2020
When S*%#! gets real.Your Brand has the upper hand during a crisis. Here’s how to keep focus on your most important asset, even when everything else is playing…Jul 14, 2020Jul 14, 2020
The Age of EssentialAt some point quarantine will be over. With this, a new Age will begin, specially for Brands. And it’s all about what’s essential.Apr 7, 2020Apr 7, 2020
Insights from Inside the BoxWhat could come out during this period of isolation.Mar 22, 2020Mar 22, 2020