Aurora in: Mama Knows Branding – Medium

Aurora in: Mama Knows Branding

How can a regular brand become a loved one?

My daughter is learning an impressive amount of new words by the minute. Most recently, she learned how to say “butterfly” in French…

Sep 10, 2023

Sep 10, 2023

It’s a Zebra!

When logotypes go wrong.

Jan 9, 2023

It’s a Zebra!

Jan 9, 2023

A-B-C-D-E-F-G. The 7 Criteria for Brand Naming.

Defining a brand name is no simple task. Something that requires a lot of planning and creativity. I can say that it is one of the most…

Oct 8, 2022

Oct 8, 2022

Choosing a Brand Name. Is it the same as naming a baby?

A baby’s name. How do we choose it? Parents don’t always agree. It seems that there is no scientific explanation.

Sep 19, 2022

Sep 19, 2022

Do your homework before hitting the playground.

I was the keynote speaker during a client’s event, in charge of presenting the brand’s new positioning to the whole company. As soon as I…

Sep 11, 2022

Do your homework before hitting the playground.

Sep 11, 2022

What is good positioning made of?

When I was a child I used to watch every afternoon a kid’s Tv show in a Brazilian cultural channel. That show had several of my favorite…

Aug 30, 2022

What is good positioning made of?

Aug 30, 2022

Read this before giving up on your Strategy.

We all have been through moments of uncertainty, or moments when we doubt our decisions as business managers. But here’s what I would do…

Jul 27, 2020

Read this before giving up on your Strategy.

Jul 27, 2020

When S*%#! gets real.

Your Brand has the upper hand during a crisis. Here’s how to keep focus on your most important asset, even when everything else is playing…

Jul 14, 2020

When S*%#! gets real.

Jul 14, 2020

The Age of Essential

At some point quarantine will be over. With this, a new Age will begin, specially for Brands. And it’s all about what’s essential.

Apr 7, 2020

The Age of Essential

Apr 7, 2020

Insights from Inside the Box

What could come out during this period of isolation.

Mar 22, 2020

Insights from Inside the Box

Mar 22, 2020

Aurora in: Mama Knows Branding

Aurora in: Mama Knows Branding

Motherhood inspires me to write about brands and people. Articles by Ana Van de Werf : chief consultant at Aurora, tailor-made branding intelligence.

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