Aurora in: Mama Knows BrandingHow can a regular brand become a loved one?My daughter is learning an impressive amount of new words by the minute. Most recently, she learned how to say “butterfly” in French…Sep 10, 2023Sep 10, 2023
Aurora in: Mama Knows BrandingA-B-C-D-E-F-G. The 7 Criteria for Brand Naming.Defining a brand name is no simple task. Something that requires a lot of planning and creativity. I can say that it is one of the most…Oct 8, 2022Oct 8, 2022
Aurora in: Mama Knows BrandingChoosing a Brand Name. Is it the same as naming a baby?A baby’s name. How do we choose it? Parents don’t always agree. It seems that there is no scientific explanation.Sep 19, 2022Sep 19, 2022
Aurora in: Mama Knows BrandingDo your homework before hitting the playground.I was the keynote speaker during a client’s event, in charge of presenting the brand’s new positioning to the whole company. As soon as I…Sep 11, 2022Sep 11, 2022
Aurora in: Mama Knows BrandingWhat is good positioning made of?When I was a child I used to watch every afternoon a kid’s Tv show in a Brazilian cultural channel. That show had several of my favorite…Aug 30, 2022Aug 30, 2022
Aurora in: Mama Knows BrandingRead this before giving up on your Strategy.We all have been through moments of uncertainty, or moments when we doubt our decisions as business managers. But here’s what I would do…Jul 27, 2020Jul 27, 2020
Aurora in: Mama Knows BrandingWhen S*%#! gets real.Your Brand has the upper hand during a crisis. Here’s how to keep focus on your most important asset, even when everything else is playing…Jul 14, 2020Jul 14, 2020
Aurora in: Mama Knows BrandingThe Age of EssentialAt some point quarantine will be over. With this, a new Age will begin, specially for Brands. And it’s all about what’s essential.Apr 7, 2020Apr 7, 2020
Aurora in: Mama Knows BrandingInsights from Inside the BoxWhat could come out during this period of isolation.Mar 22, 2020Mar 22, 2020